Beyond Host Cities – Mega Sport Events as a Catalyst to Showcase a Whole Country: The Case of the London 2012 Olympic Games

Mhanna, R. (Participant), Seraphin, H. (Participant), Sanders, B. (Participant)

Activity: Participating in or organising an event typesParticipating in a conference, workshop, ...

Description

Mhanna, R., Seraphin, H., & Sanders, B. (2019). Beyond Host Cities – Mega Sport Events as a Catalyst to Showcase a Whole Country: The Case of the London 2012 Olympic Games. Travel and Tourism Research Association (TTRAEurope2019), Bournemouth, (UK), 8-10 April.
Period8 Apr 2019 - 10 Apr 2019
Event typeConference
Conference number(TTRAEurope2019)
LocationBournemouth, United Kingdom
Degree of RecognitionInternational

Keywords

  • Olympic Games
  • London 2012
  • Mega Events
  • Host Cities
  • Non-host Cities
  • Showcase
  • Tourism