Abstract
This paper explores the early autobiographical work of the popular health and wellbeing guru, Deepak Chopra. The autobiography (entitled Return of the Rishi) is Chopra’s account of his early forays into meditation and Āyurveda, the Indian health tradition. It is the story of his “spiritual transformation” and his development into a proficient Āyurvedic healer. Following the lead of his one-time guru and mentor, Maharishi Mahesh Yogi, Chopra represents Āyurveda as “consciousness-based” medicine. This paper demonstrates how, by means of a series of narrative strategies deploying the motif of the semi-divine ṛṣi, or sage, and foregrounding personal experience as the ultimate source of spiritual legitimacy and authority, Chopra (a biomedical doctor with little or no formal training in Āyurveda) seeks to secure legitimacy as an authority on Āyurveda and an adept with extraordinary healing powers.
Original language | English |
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Pages (from-to) | 123-145 |
Number of pages | 23 |
Journal | International Journal of Hindu Studies |
Volume | 23 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Aug 2019 |
Keywords
- Ayurveda
- biography
- popular health
- marketing
- spirituality
- Āyurveda
- Maharishi Mahesh Yogi
- Deepak Chopra
- autobiography
- consciousness-based medicine
- 2020