An Analysis of the Strategic Approach Used by Resort Mini-Clubs to Educate Children about Responsible Tourism

The hospitality sector, via resort mini-clubs also referred as kids' clubs, has put in place initiatives to empower children to be responsible tourists. This is all the more important as children are the tourists of the future. In their endeavour to educate children during their holidays, many of the activities developed by resort mini-clubs are nature-based; on the long term, this strategy is likely to contribute to the long-term sustainability of the industry. Indeed, the closer an individual is to nature, the more likely this person is to be respectful of the environment. Developing these types of activities could also contribute to the competitive advantage of resorts as most resort mini-clubs are not offering yet this type of sustainability-orientated activities. From a theoretical perspective, resort-mini clubs could be assimilated to lieu de mémoire, and as a result they have the potential to influence the sustainability attitude of the future young adults, and adults whom the children will be.