Diaspora and ambidextrous management of tourism in post-colonial, post-conflict and post-disaster destinations

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This exploratory study aims at identifying diaspora tourism practices and at exploring its benefit in Haiti, a Carribbean island. In so doing, this research work fills both theoretical and practical gaps through the conceptualisation and operationalisation of diasporic tourism in the Caribbean. The methodological approach is mainly based on secondary data, though primary data collected from two culinary events organised by a Haitian chef from the diaspora were also considered. The findings show that diasporic tourism generate significant benefits to underperforming destinations and is considered to be more beneficial that international tourism; diaspora tourism is not seasonal; diasporans not only visit main tourist areas but also visit secondary regional sites; they consume local products and services and therefore directly support the local businesses. The members of the diaspora are seen as ambassadors of their culture and hence contribute in the marketing of the destinations. The findings also show that the future of PCCDDs tourism may be sustained using an ambidextrous management approach and in the process, it becomes a reference for developing tourism economies in under-performing destinations.
Original languageEnglish
JournalJournal of Tourism and Cultural Change
Publication statusPublished - 19 Mar 2019


  • Diaspora tourism
  • Ambidextrous management
  • Post-colonial destinations
  • Haiti

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