Abstract
Despite mobile device usage being at an all-time high, their utilisation for mobile shopping activities is inherently low. The study, first, identifies prominent areas of academic concern and examines areas requiring further insight. A theoretical model is developed to examine multi-faceted risk and trust effects on consumer adoption intention. Empirical results demonstrate several trust and risk perceptions as having varying effects on consumers’ m-shopping intention. Inclusion of age and gender reveals discrepancies among positive and negative influencers of intention. Results contribute to theoretical and practical understandings surrounding deterrents of intention and potential risk-reduction mechanisms for future considerations.
Original language | English |
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Pages (from-to) | 133-146 |
Number of pages | 14 |
Journal | Journal of Retailing and Consumer Services |
Volume | 42 |
DOIs | |
Publication status | Published - 21 Feb 2018 |
Keywords
- Mobile shopping, m-shopping, risk, trust, intention, gender, age
- Intention
- Risk
- Gender
- Trust
- Age
- M-shopping
- Mobile shopping