Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study

Hannah Marriott, Michael Williams

Research output: Contribution to journalArticleResearchpeer-review

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Abstract

Despite mobile device usage being at an all-time high, their utilisation for mobile shopping activities is inherently low. The study, first, identifies prominent areas of academic concern and examines areas requiring further insight. A theoretical model is developed to examine multi-faceted risk and trust effects on consumer adoption intention. Empirical results demonstrate several trust and risk perceptions as having varying effects on consumers’ m-shopping intention. Inclusion of age and gender reveals discrepancies among positive and negative influencers of intention. Results contribute to theoretical and practical understandings surrounding deterrents of intention and potential risk-reduction mechanisms for future considerations.
Original languageEnglish
Pages (from-to)133-146
Number of pages14
JournalJournal of Retailing and Consumer Services
Volume42
DOIs
Publication statusPublished - 21 Feb 2018

Keywords

  • Mobile shopping, m-shopping, risk, trust, intention, gender, age
  • Intention
  • Risk
  • Gender
  • Trust
  • Age
  • M-shopping
  • Mobile shopping

Cite this

Marriott, Hannah ; Williams, Michael. / Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study. In: Journal of Retailing and Consumer Services. 2018 ; Vol. 42. pp. 133-146.
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Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study. / Marriott, Hannah; Williams, Michael.

In: Journal of Retailing and Consumer Services, Vol. 42, 21.02.2018, p. 133-146.

Research output: Contribution to journalArticleResearchpeer-review

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