Post-Colonial Branding and Self-Branding in a Destination Marketing Strategy

Xavier Guegan; Hugues Seraphin

Post-Colonial Branding and Self-Branding in a Destination Marketing Strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Post-Disaster and Post-Conflict Tourism: Toward a New Management Approach
Editors	Hughes Seraphin, Maximiliano Korstanje, Vanessa Gowreesunkar
Place of Publication	Abingdon
Publisher	Routledge, Taylor & Francis Group
Pages	83-106
Number of pages	24
Publication status	Published - 2020

Cite this

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title = "Post-Colonial Branding and Self-Branding in a Destination Marketing Strategy",

author = "Xavier Guegan and Hugues Seraphin",

year = "2020",

language = "English",

pages = "83--106",

editor = "Hughes Seraphin and Maximiliano Korstanje and Vanessa Gowreesunkar",

booktitle = "Post-Disaster and Post-Conflict Tourism: Toward a New Management Approach",

publisher = "Routledge, Taylor & Francis Group",

address = "United Kingdom",

}

Post-Colonial Branding and Self-Branding in a Destination Marketing Strategy. / Guegan, Xavier; Seraphin, Hugues.

Post-Disaster and Post-Conflict Tourism: Toward a New Management Approach. ed. / Hughes Seraphin; Maximiliano Korstanje; Vanessa Gowreesunkar. Abingdon : Routledge, Taylor & Francis Group, 2020. p. 83-106.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

TY - CHAP

T1 - Post-Colonial Branding and Self-Branding in a Destination Marketing Strategy

AU - Guegan, Xavier

AU - Seraphin, Hugues

PY - 2020

Y1 - 2020

M3 - Chapter

SP - 83

EP - 106

BT - Post-Disaster and Post-Conflict Tourism: Toward a New Management Approach

A2 - Seraphin, Hughes

A2 - Korstanje, Maximiliano

A2 - Gowreesunkar, Vanessa

PB - Routledge, Taylor & Francis Group

CY - Abingdon

ER -