Signs and Wonders: Exploring the Effects and Impact of the Investors in People Logo and Symbols.

Simon Smith, Peter Stokes

Research output: Contribution to journalArticlepeer-review

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Abstract

Purpose: This paper examines and assesses the reputational impact of the logo and symbols of the UK Standard, Investors in People (IiP). The extant literature highlights differing opinions in terms of the likely benefits that IiP generates following achievement of the Standard. This paper focuses specifically on the perceptions of reputational claims made regarding existing employees, potential employees and customers. Design/methodology/approach: The debate is explored through thirty-eight interviews using the perceptions of managers and frontline employees within six IiP-accredited firms and one non-accredited firm. Findings: The study indicates that the logo and symbols of the Standard have minimal meaning and significance for the interviewees and their outlook on potential employees and customers. There were some indications, however, that the wider reputational implications of carrying the logo may have some potentially beneficial effects. Originality/value: The paper concludes that the overarching findings present a potentially serious issue for IiP, and that there is a need to understand further the impact and value of the logo and symbols.
Original languageEnglish
Pages (from-to)298-314
JournalEuropean Journal of Training and Development
Volume39
Issue number4
DOIs
Publication statusPublished - 1 Jun 2015

Keywords

  • IiP
  • Training and Development
  • Logo
  • Symbols
  • Reputation
  • Perceptions

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