The Blakeley Model applied to improving a tourist destination: An exploratory study. The case of Haiti

Hugues Seraphin, Vanessa Gowreesunkar, Michele Ambaye

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Abstract

The development of the tourism industry is one of the main priorities of the Haitian government. However, the destination still has the image of an unsecure destination where the worst is likely to happen. This exploratory study (based on the Blakeley Model), highlights the gap between the negative image of the destination perceived by tourists and the optimistic image of the Haitian government: this is referred to as a ‘blind spot’ (a gap between people’s perceptions and actual reality). The overall conclusion is that Haiti should engage in a pre-visitation marketing strategy to change the negative image of the destination.
Original languageEnglish
Pages (from-to)325-332
JournalJournal of Destination Marketing & Management
Volume5
Issue number4
DOIs
Publication statusPublished - 25 Aug 2016

Keywords

  • Blakeley Model
  • Blind Spot
  • Tourism
  • Marketing
  • Haiti

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