Abstract
The development of the tourism industry is one of the main priorities of the Haitian government. However, the destination still has the image of an unsecure destination where the worst is likely to happen. This exploratory study (based on the Blakeley Model), highlights the gap between the negative image of the destination perceived by tourists and the optimistic image of the Haitian government: this is referred to as a ‘blind spot’ (a gap between people’s perceptions and actual reality). The overall conclusion is that Haiti should engage in a pre-visitation marketing strategy to change the negative image of the destination.
Original language | English |
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Pages (from-to) | 325-332 |
Journal | Journal of Destination Marketing & Management |
Volume | 5 |
Issue number | 4 |
DOIs | |
Publication status | Published - 25 Aug 2016 |
Keywords
- Blakeley Model
- Blind Spot
- Tourism
- Marketing
- Haiti