The Influence of eWOM Credibility on Visit Intention: An Integrative Moderated Mediation Model

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Original languageEnglish
Pages (from-to)54-63
Number of pages10
JournalJournal of Tourism, Heritage and Service Marketing,
Volume7
Issue number1
DOIs
Publication statusPublished - 11 Feb 2021

Keywords

  • Accounting
  • Business Administration and Business Economics
  • Gambling
  • Industrial Organization
  • Industry Studies: Services
  • Marketing
  • Marketing and Advertising
  • Marketing and Finance
  • Other Special Topics
  • Personnel Economics
  • Recreation
  • Restaurants
  • Sports
  • Tourism
  • Tourism Economics
  • destination image
  • eWOM susceptibility
  • intention to visit
  • perceived credibility
  • perceived usefulness

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