This study has provided determinants influencing the emergence of tourism sustainability activists, which need to be taken into consideration in planning strategies. The contextual determinants include (1) Female (2) Empowered to be sustainability activists, because born or grew up in a pro-environment context (3) Having a higher education qualification in tourism or related topic (4) work in the tourism industry or related sectors (5) is self-employed/entrepreneur. The person determinants include: (1) Conscientiousness (2) Emotional stability (3) Extraversion (4) Agreeableness (5) Openness to experience.
|Journal||Journal of Policy Research in Tourism, Leisure and Events|
|Publication status||Published - 1 Feb 2022|
- life course framework
- sustainability agency framework
- working status