Who ate all the pies? The importance of food in the Australian sporting experience

Keith D. Parry, Timothy Hall, Alastair Baxter

Research output: Contribution to journalArticleResearchpeer-review

Abstract

Australians watch live sport in large numbers and traditionally consume high quantities of meat pies, chips and beer within stadiums. However, the food and beverage preferences of stadium-attending Australian sports fans are not well understood, particularly in comparison to their North American and European peers. This paper utilized a survey-based approach to understand the satisfaction of fans of Australia’s national Rugby Union team with stadiums in Australia. While food and beverage offerings were found to be a particular point of dissatisfaction, the price and service quality were found to be of greater concern than the healthiness of these. The study also drew on the researchers’ observations and knowledge of recent Australian stadium redevelopments to examine how the traditional offerings may be changing. We conclude that in order to attract greater attendances from a wider market, stadiums in Australia need to provide more varied, higher quality, healthy food and beverage offerings that are both affordable and easy to eat. ABSTRACT FROM AUTHOR
Original languageEnglish
Pages (from-to)202-218
Number of pages17
JournalSport in Society
Volume20
Issue number2
DOIs
Publication statusPublished - 1 Feb 2017

Cite this

Parry, Keith D. ; Hall, Timothy ; Baxter, Alastair. / Who ate all the pies? The importance of food in the Australian sporting experience. In: Sport in Society. 2017 ; Vol. 20, No. 2. pp. 202-218.
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Who ate all the pies? The importance of food in the Australian sporting experience. / Parry, Keith D.; Hall, Timothy; Baxter, Alastair.

In: Sport in Society, Vol. 20, No. 2, 01.02.2017, p. 202-218.

Research output: Contribution to journalArticleResearchpeer-review

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