Beyond Private Label Panache: The effect of Store Image and Perceived Price on Brand Prestige

Justin Beneke, Zimmermann

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	301-311
Journal	Journal of Consumer Marketing
Volume	31
Issue number	4
DOIs	https://doi.org/10.1108/JCM-12-2013-0801
Publication status	Published - 2014

Access to Document

@article{14af68b132034c8f968b939e0d0a79dc,

title = "Beyond Private Label Panache: The effect of Store Image and Perceived Price on Brand Prestige",

author = "Justin Beneke and Zimmermann",

year = "2014",

doi = "10.1108/JCM-12-2013-0801",

language = "English",

volume = "31",

pages = "301--311",

journal = "Journal of Consumer Marketing",

issn = "0736-3761",

publisher = "Emerald Group Publishing Ltd.",

number = "4",

}