TY - JOUR
T1 - Characteristics of organizational culture in stimulating service innovation and performance
AU - Taghizadeh, Seyedeh Khadijeh
AU - Rahman, Syed Abidur
AU - Hossain, Md Mosharref
AU - Haque, Md Masudul
N1 - Publisher Copyright:
© 2019, Emerald Publishing Limited.
PY - 2020/4/3
Y1 - 2020/4/3
N2 - Purpose: The purpose of this paper is to examine the influence of four organizational culture traits, consistency, cooperativeness, effectiveness and innovativeness, on radical and incremental type of service innovations, which leads to new service market performance (NSMP). Design/methodology/approach: The data are collected through a cross-sectional survey of 171 bank managers in Bangladesh and analyzed through structural equation modelling using SmartPLS software. Findings: The results reveal no impact of “consistency” as a cultural trait on “radical” and “incremental” service innovations. “Cooperativeness” and “innovativeness” impact incremental and radical service innovations positively. “Effectiveness” impacts radical service innovations positively. Radical and incremental service innovations impact NSMP significantly. Practical implications: These findings add to the knowledge in terms of how organizational culture can make service innovations happen in the growing banking industry in a developing market. Originality/value: The model links organizational culture traits (internal/external and flexibility/control focussed) with radical and incremental service innovation.
AB - Purpose: The purpose of this paper is to examine the influence of four organizational culture traits, consistency, cooperativeness, effectiveness and innovativeness, on radical and incremental type of service innovations, which leads to new service market performance (NSMP). Design/methodology/approach: The data are collected through a cross-sectional survey of 171 bank managers in Bangladesh and analyzed through structural equation modelling using SmartPLS software. Findings: The results reveal no impact of “consistency” as a cultural trait on “radical” and “incremental” service innovations. “Cooperativeness” and “innovativeness” impact incremental and radical service innovations positively. “Effectiveness” impacts radical service innovations positively. Radical and incremental service innovations impact NSMP significantly. Practical implications: These findings add to the knowledge in terms of how organizational culture can make service innovations happen in the growing banking industry in a developing market. Originality/value: The model links organizational culture traits (internal/external and flexibility/control focussed) with radical and incremental service innovation.
KW - Incremental innovation
KW - New service market performance
KW - Organizational culture traits
KW - Radical innovation
KW - Service innovation
UR - http://www.scopus.com/inward/record.url?scp=85071497147&partnerID=8YFLogxK
U2 - 10.1108/MIP-12-2018-0561
DO - 10.1108/MIP-12-2018-0561
M3 - Article
AN - SCOPUS:85071497147
VL - 38
SP - 224
EP - 238
JO - Marketing Intelligence and Planning
JF - Marketing Intelligence and Planning
SN - 0263-4503
IS - 2
ER -