Charlie is so cool like: Authenticity, Popularity and Inclusive Masculinity on YouTube

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Abstract

On the world’s most utilised video-sharing social n etworking site, YouTube, Charlie McDonnell ( Charlieissocoollike ), Dan Howell ( Danisnotonfire ), and Jack and Finn Harries ( JacksGap ) are Britain’s most popular video-bloggers (vlogge rs). With more than two million regular subscribers to each of their channels, alon g with millions of casual viewers, they represent a new form of authentic online celebrity. These young men, whose YouTube careers began as teenagers, do not espouse a tradit ional form of masculinity; they are not sporty, macho, or even expressly concerned with bei ng perceived as heterosexual. Instead, they present a softer masculinity, eschewing the ho mophobia, misogyny, and aggression attributed to boys of previous generations. These b ehaviours are theorised using Anderson’s Inclusive Masculinity Theory. Drawing on analysis o f 115 video-blogs (vlogs), along with an in-depth interview with Charlie McDonnell, this art icle examines how these young men developed and exhibit their inclusive masculinities and attitudes, which we postulate are a reflection of dominant youth culture. Keywords: authenticity, celebrity, inclusive mascul inity, popularity, vlogging, YouTube
Original languageEnglish
Pages (from-to)1200-1217
JournalSociology
Volume49
Issue number6
Publication statusPublished - 6 Feb 2015

Keywords

  • Authenticity
  • YouTube
  • Vlogging
  • Popularity
  • Inclusive masculinity
  • Celebrity

Cite this

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title = "Charlie is so cool like: Authenticity, Popularity and Inclusive Masculinity on YouTube",
abstract = "On the world’s most utilised video-sharing social n etworking site, YouTube, Charlie McDonnell ( Charlieissocoollike ), Dan Howell ( Danisnotonfire ), and Jack and Finn Harries ( JacksGap ) are Britain’s most popular video-bloggers (vlogge rs). With more than two million regular subscribers to each of their channels, alon g with millions of casual viewers, they represent a new form of authentic online celebrity. These young men, whose YouTube careers began as teenagers, do not espouse a tradit ional form of masculinity; they are not sporty, macho, or even expressly concerned with bei ng perceived as heterosexual. Instead, they present a softer masculinity, eschewing the ho mophobia, misogyny, and aggression attributed to boys of previous generations. These b ehaviours are theorised using Anderson’s Inclusive Masculinity Theory. Drawing on analysis o f 115 video-blogs (vlogs), along with an in-depth interview with Charlie McDonnell, this art icle examines how these young men developed and exhibit their inclusive masculinities and attitudes, which we postulate are a reflection of dominant youth culture. Keywords: authenticity, celebrity, inclusive mascul inity, popularity, vlogging, YouTube",
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author = "Eric Anderson",
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Charlie is so cool like: Authenticity, Popularity and Inclusive Masculinity on YouTube. / Anderson, Eric.

In: Sociology, Vol. 49, No. 6, 06.02.2015, p. 1200-1217.

Research output: Contribution to journalArticleResearchpeer-review

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