Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping

Hannah Marriott, Michael Williams

Research output: Chapter in Book/Report/Conference proceedingPaper published in a conference proceedingsResearchpeer-review

Abstract

Mobile activity is increasing in popularity with Smartphones and Tablets being used for a variety of daily online activities. However, the number of mobile users utilizing mobile devices for the purpose of shopping is relatively low and there has been limited theoretical research examining the acceptance behavior of consumers in the UK. This research aims to develop a theoretically grounded adoption model to examine UK consumers’ mobile shopping acceptance behavior. Through consideration into findings from existing research, a theoretically grounded model is developed by extending UTAUT2 with perceived risk, trust, mobile affinity and innovativeness. This theoretical model can subsequently be empirically tested with data gathered from the UK.
Original languageEnglish
Title of host publicationSocial Media
Subtitle of host publicationThe Good, the Bad, and the Ugly
ISBN (Electronic)9783319452340
DOIs
Publication statusPublished - 23 Aug 2016
Event15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society - Swansea University, Swansea, United Kingdom
Duration: 13 Sep 201615 Sep 2016
https://link.springer.com/book/10.1007/978-3-319-45234-0

Publication series

Name
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society
Abbreviated titleI3E 2016
CountryUnited Kingdom
CitySwansea
Period13/09/1615/09/16
Internet address

Cite this

Marriott, Hannah ; Williams, Michael. / Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping. Social Media: The Good, the Bad, and the Ugly. 2016.
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Marriott, H & Williams, M 2016, Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping. in Social Media: The Good, the Bad, and the Ugly. 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, Swansea, United Kingdom, 13/09/16. https://doi.org/10.1007/978-3-319-45234-0_24

Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping. / Marriott, Hannah; Williams, Michael.

Social Media: The Good, the Bad, and the Ugly. 2016.

Research output: Chapter in Book/Report/Conference proceedingPaper published in a conference proceedingsResearchpeer-review

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