Abstract
Mobile activity is increasing in popularity with Smartphones and Tablets being used for a variety of daily online activities. However, the number of mobile users utilizing mobile devices for the purpose of shopping is relatively low and there has been limited theoretical research examining the acceptance behavior of consumers in the UK. This research aims to develop a theoretically grounded adoption model to examine UK consumers’ mobile shopping acceptance behavior. Through consideration into findings from existing research, a theoretically grounded model is developed by extending UTAUT2 with perceived risk, trust, mobile affinity and innovativeness. This theoretical model can subsequently be empirically tested with data gathered from the UK.
Original language | English |
---|---|
Title of host publication | Social Media |
Subtitle of host publication | The Good, the Bad, and the Ugly |
ISBN (Electronic) | 9783319452340 |
DOIs | |
Publication status | Published - 23 Aug 2016 |
Event | 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society - Swansea University, Swansea, United Kingdom Duration: 13 Sep 2016 → 15 Sep 2016 https://link.springer.com/book/10.1007/978-3-319-45234-0 |
Publication series
Name | |
---|---|
ISSN (Print) | 0302-9743 |
ISSN (Electronic) | 1611-3349 |
Conference
Conference | 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society |
---|---|
Abbreviated title | I3E 2016 |
Country | United Kingdom |
City | Swansea |
Period | 13/09/16 → 15/09/16 |
Internet address |