Enhancing the Wellbeing of Base of the Pyramid Entrepreneurs through Business Success: The Role of Private Organizations

This study examines the relationship between base of the pyramid (BoP) entrepreneurship success and wellbeing. The major contention is that the success of the BoP entrepreneurs is influenced by information and training support provided by large private organizations. A total of 134 BoP entrepreneurs, who run community information centres in remote areas of Bangladesh with the support of a leading private telecommunications company, participated in this research. The result revealed that support from a large private organization is important to ensure business success, and that this subsequently enhances the wellbeing of BoP entrepreneurs. Not only has this study empirically confirmed that assistance provided by large private organizations to BoP entrepreneurs influences business success, assistance also enhances the wellbeing of this vulnerable group and thus facilitate to reduce poverty within the local community. This study therefore can be a guideline for large private organizations that are willing to carry out pragmatic corporate social initiatives.