Neither Passive nor Powerless: Reframing Economic Vulnerability via Resilient Pathways

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Abstract

Resilience as an emerging construct within the contemporary field of consumer vulnerability, has received limited empirical attention within the context of economic adversity. This paper examines how low-income women strive to reframe their relationship to the market via resilient pathways. It establishes how through, active agency, self-care practices and relational coping, women maximise care of self and care of others with limited economic means. Comprised of multi-dimensional coping resources for positive adaptation, resilient pathways offer vulnerable consumers distinct trajectories to well-being and overturns deficit-focused views about how those facing chronic economic disadvantage, (re)assert themselves in vulnerable consumption contexts.
Original languageEnglish
JournalJournal of Marketing Management
Volume32
Issue number3-4
DOIs
Publication statusPublished - 11 Dec 2015

Keywords

  • resilience
  • coping resources
  • economic vulnerability
  • low-income women

Cite this

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author = "Martina Hutton",
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Neither Passive nor Powerless: Reframing Economic Vulnerability via Resilient Pathways. / Hutton, Martina.

In: Journal of Marketing Management, Vol. 32, No. 3-4, 11.12.2015.

Research output: Contribution to journalArticleResearchpeer-review

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