Omission and Commission as Marketplace Trauma

Martina Hutton; Aronte Bennett; Stacey Menzel Baker; Samantha Cross; J.P. James; Gregory Bartholomew; Akon E. Ekpo; Geraldine Rosa Henderson; Apoorv Khare; Tony Stovall; Charles Ray Taylor

doi:10.1509/jppm.15.149

Omission and Commission as Marketplace Trauma

Martina Hutton, Aronte Bennett, Stacey Menzel Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Apoorv Khare, Tony Stovall, Charles Ray Taylor

Marketing

Research output: Contribution to journal › Article › peer-review

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Abstract

This paper discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. Specific attention is given to identifying the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that raise these events from collective to cultural trauma. Concepts of social structure, collective practices and collective discourse are utilized in exploration of the interconnectivity of marketplace traumas, their actors, victims, and consequences: constrained consumption, damaged marketing systems, and institutional privilege. The same framework is then leveraged in proposing future research and corrective actions.

Original language	English
Journal	Journal of Public Policy & Marketing
Volume	35
Issue number	2
DOIs	https://doi.org/10.1509/jppm.15.149
Publication status	Published - 1 Sep 2016

Keywords

omission
commission
cultural trauma theory
marketing systems
institutional privilege

Access to Document

10.1509/jppm.15.149

PDFAccepted author manuscript, 1.3 MBLicence: CC BY-NC-ND

Cite this

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title = "Omission and Commission as Marketplace Trauma",

abstract = "This paper discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. Specific attention is given to identifying the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that raise these events from collective to cultural trauma. Concepts of social structure, collective practices and collective discourse are utilized in exploration of the interconnectivity of marketplace traumas, their actors, victims, and consequences: constrained consumption, damaged marketing systems, and institutional privilege. The same framework is then leveraged in proposing future research and corrective actions.",

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Omission and Commission as Marketplace Trauma. / Hutton, Martina; Bennett, Aronte; Baker, Stacey Menzel; Cross, Samantha; James, J.P.; Bartholomew, Gregory; Ekpo, Akon E.; Henderson, Geraldine Rosa; Khare, Apoorv; Stovall, Tony; Taylor, Charles Ray.

In: Journal of Public Policy & Marketing, Vol. 35, No. 2, 01.09.2016.

Research output: Contribution to journal › Article › peer-review

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AU - Cross, Samantha

AU - James, J.P.

AU - Bartholomew, Gregory

AU - Ekpo, Akon E.

AU - Henderson, Geraldine Rosa

AU - Khare, Apoorv

AU - Stovall, Tony

AU - Taylor, Charles Ray

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KW - commission

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KW - marketing systems

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