Omission and Commission as Marketplace Trauma

Martina Hutton, Aronte Bennett, Stacey Menzel Baker, Samantha Cross, J.P. James, Gregory Bartholomew, Akon E. Ekpo, Geraldine Rosa Henderson, Apoorv Khare, Tony Stovall, Charles Ray Taylor

Research output: Contribution to journalArticleResearchpeer-review

Abstract

This paper discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory. Specific attention is given to identifying the meanings and processes of the people, activities, and outcomes likely when marketplace omission and/or commission occur, as well as the factors that raise these events from collective to cultural trauma. Concepts of social structure, collective practices and collective discourse are utilized in exploration of the interconnectivity of marketplace traumas, their actors, victims, and consequences: constrained consumption, damaged marketing systems, and institutional privilege. The same framework is then leveraged in proposing future research and corrective actions.
Original languageEnglish
JournalJournal of Public Policy & Marketing
Volume35
Issue number2
DOIs
Publication statusPublished - 1 Sep 2016

Keywords

  • omission
  • commission
  • cultural trauma theory
  • marketing systems
  • institutional privilege

Cite this

Hutton, M., Bennett, A., Baker, S. M., Cross, S., James, J. P., Bartholomew, G., ... Taylor, C. R. (2016). Omission and Commission as Marketplace Trauma. Journal of Public Policy & Marketing, 35(2). https://doi.org/10.1509/jppm.15.149
Hutton, Martina ; Bennett, Aronte ; Baker, Stacey Menzel ; Cross, Samantha ; James, J.P. ; Bartholomew, Gregory ; Ekpo, Akon E. ; Henderson, Geraldine Rosa ; Khare, Apoorv ; Stovall, Tony ; Taylor, Charles Ray. / Omission and Commission as Marketplace Trauma. In: Journal of Public Policy & Marketing. 2016 ; Vol. 35, No. 2.
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Hutton, M, Bennett, A, Baker, SM, Cross, S, James, JP, Bartholomew, G, Ekpo, AE, Henderson, GR, Khare, A, Stovall, T & Taylor, CR 2016, 'Omission and Commission as Marketplace Trauma', Journal of Public Policy & Marketing, vol. 35, no. 2. https://doi.org/10.1509/jppm.15.149

Omission and Commission as Marketplace Trauma. / Hutton, Martina; Bennett, Aronte; Baker, Stacey Menzel; Cross, Samantha; James, J.P.; Bartholomew, Gregory; Ekpo, Akon E.; Henderson, Geraldine Rosa; Khare, Apoorv; Stovall, Tony; Taylor, Charles Ray.

In: Journal of Public Policy & Marketing, Vol. 35, No. 2, 01.09.2016.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Ekpo, Akon E.

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Hutton M, Bennett A, Baker SM, Cross S, James JP, Bartholomew G et al. Omission and Commission as Marketplace Trauma. Journal of Public Policy & Marketing. 2016 Sep 1;35(2). https://doi.org/10.1509/jppm.15.149