Personality and Gender-schemata contributions to colour preferences

Research output: Chapter in Book/Report/Conference proceedingChapterResearch

Abstract

A gender difference in color preference has been repeatedly reported among English speakers, with a secondary preference among females for pink-purple colors, modulating a primary preference from both sexes for “cool” over “warm” hues. However, this group difference leaves much individual variation in preference patterns unaccounted-for. Here we examine personality traits and gender schemata as possible determinants. Preference choices across sixteen hue samples were elicited from 120 young British psychology students, who also rated themselves on the International Personality Item Pool and Bem Sex Role Inventory questionnaires. Principal Component Analysis reduced their individual preference variations to four prototypical patterns. Some associations emerged between preference and personality; these may be culturally determined. Links with gender schemata were less substantial.
Original languageEnglish
Title of host publicationColour Studies
Subtitle of host publicationA broad spectrum
EditorsWendy Anderson, Carole P. Biggam, Carole Hough, Christian Kay
Place of PublicationAmsterdam
Pages240-257
Number of pages240
ISBN (Electronic)9789027269195
DOIs
Publication statusPublished - 2014

Keywords

  • Psychology
  • Gender
  • Personality
  • Colour preferences

Cite this

Bonnardel, V. (2014). Personality and Gender-schemata contributions to colour preferences. In W. Anderson, C. P. Biggam, C. Hough, & C. Kay (Eds.), Colour Studies: A broad spectrum (pp. 240-257). Amsterdam. https://doi.org/10.1075/z.191.16bim
Bonnardel, Valerie. / Personality and Gender-schemata contributions to colour preferences. Colour Studies: A broad spectrum. editor / Wendy Anderson ; Carole P. Biggam ; Carole Hough ; Christian Kay. Amsterdam, 2014. pp. 240-257
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Bonnardel, V 2014, Personality and Gender-schemata contributions to colour preferences. in W Anderson, CP Biggam, C Hough & C Kay (eds), Colour Studies: A broad spectrum. Amsterdam, pp. 240-257. https://doi.org/10.1075/z.191.16bim

Personality and Gender-schemata contributions to colour preferences. / Bonnardel, Valerie.

Colour Studies: A broad spectrum. ed. / Wendy Anderson; Carole P. Biggam; Carole Hough; Christian Kay. Amsterdam, 2014. p. 240-257.

Research output: Chapter in Book/Report/Conference proceedingChapterResearch

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Bonnardel V. Personality and Gender-schemata contributions to colour preferences. In Anderson W, Biggam CP, Hough C, Kay C, editors, Colour Studies: A broad spectrum. Amsterdam. 2014. p. 240-257 https://doi.org/10.1075/z.191.16bim