Abstract
| Original language | English |
|---|---|
| Title of host publication | Colour Studies |
| Subtitle of host publication | A broad spectrum |
| Editors | Wendy Anderson, Carole P. Biggam, Carole Hough, Christian Kay |
| Place of Publication | Amsterdam |
| Pages | 240-257 |
| Number of pages | 240 |
| ISBN (Electronic) | 9789027269195 |
| DOIs | |
| Publication status | Published - 2014 |
Keywords
- Psychology
- Gender
- Personality
- Colour preferences
Cite this
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Personality and Gender-schemata contributions to colour preferences. / Bonnardel, Valerie.
Colour Studies: A broad spectrum. ed. / Wendy Anderson; Carole P. Biggam; Carole Hough; Christian Kay. Amsterdam, 2014. p. 240-257.Research output: Chapter in Book/Report/Conference proceeding › Chapter › Research
TY - CHAP
T1 - Personality and Gender-schemata contributions to colour preferences
AU - Bonnardel, Valerie
PY - 2014
Y1 - 2014
N2 - A gender difference in color preference has been repeatedly reported among English speakers, with a secondary preference among females for pink-purple colors, modulating a primary preference from both sexes for “cool” over “warm” hues. However, this group difference leaves much individual variation in preference patterns unaccounted-for. Here we examine personality traits and gender schemata as possible determinants. Preference choices across sixteen hue samples were elicited from 120 young British psychology students, who also rated themselves on the International Personality Item Pool and Bem Sex Role Inventory questionnaires. Principal Component Analysis reduced their individual preference variations to four prototypical patterns. Some associations emerged between preference and personality; these may be culturally determined. Links with gender schemata were less substantial.
AB - A gender difference in color preference has been repeatedly reported among English speakers, with a secondary preference among females for pink-purple colors, modulating a primary preference from both sexes for “cool” over “warm” hues. However, this group difference leaves much individual variation in preference patterns unaccounted-for. Here we examine personality traits and gender schemata as possible determinants. Preference choices across sixteen hue samples were elicited from 120 young British psychology students, who also rated themselves on the International Personality Item Pool and Bem Sex Role Inventory questionnaires. Principal Component Analysis reduced their individual preference variations to four prototypical patterns. Some associations emerged between preference and personality; these may be culturally determined. Links with gender schemata were less substantial.
KW - Psychology
KW - Gender
KW - Personality
KW - Colour preferences
U2 - 10.1075/z.191.16bim
DO - 10.1075/z.191.16bim
M3 - Chapter
SN - 9789027212191
SP - 240
EP - 257
BT - Colour Studies
A2 - Anderson, Wendy
A2 - Biggam, Carole P.
A2 - Hough, Carole
A2 - Kay, Christian
CY - Amsterdam
ER -