Abstract
Through its attributes of shape and colour, the function of a logo is to successfully convey brand’s values. Nowadays, similarities between classical marketing branding and political party branding have been recognised. Taking advantage of the logo renewal in one the most prominent (in terms of membership) French political party « Les Républicains », a field study was conducted to evaluate the logo assessment by its party members based on specific qualitative criterion
| Original language | English |
|---|---|
| Article number | 4 |
| Pages (from-to) | 25-36 |
| Number of pages | 9 |
| Journal | Revue Française du Marketing |
| Volume | 262 |
| Publication status | Published - 2017 |