Translated title of the contribution | Political Branding: "Les Républicains" log's assessment by its members : a case study. |
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Original language | French |
Article number | 262 |
Pages (from-to) | 25-36 |
Number of pages | 11 |
Journal | Revue Française du Marketing |
Volume | 262 |
Issue number | 4/4 |
Publication status | Published - 4 Dec 2017 |
La marque politique. Le cas de l'évaluation du logo "Les Républicains" par ses militants
Frédéric Dosquet, Hugues Seraphin, Valerie Bonnardel
Research output: Contribution to journal › Article › peer-review