TY - JOUR
T1 - Poverty in Consumer Culture
T2 - Towards a Transformative Social Representation
AU - Hutton, Martina
AU - Hamilton, Kathy
AU - Piacentini, Maria G.
AU - Banister, Emma
AU - Barrios, Andres
AU - Blocker, Christopher P.
AU - Coleman, Catherine A.
AU - Ekici, Ahmet
AU - Gorge, Helene
AU - Passerard, Francoise
AU - Saatcioglu, Bige
PY - 2014/10/20
Y1 - 2014/10/20
N2 - In this paper we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment - that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.
AB - In this paper we consider the representations of poverty within consumer culture. We focus on four main themes – social exclusion, vulnerability, pleasure and contentment - that capture some of the associations that contemporary understandings have made with poverty. For each theme, we consider the portrayals of poverty from the perspective of key agents (such as marketers, media, politicians) and then relate this to more emic representations of poverty by drawing on a range of contemporary poverty alleviating projects from around the world. We conclude with a set of guidelines for relevant stakeholders to bear in mind when elaborating their representations of poverty. These guidelines may act as a platform to transform marginalising representations of poverty into more empowering representations.
KW - Poverty
KW - Representation
KW - Consumer culture
KW - Transformative consumer research
KW - 2020
U2 - 10.1080/0267257X.2014.967929
DO - 10.1080/0267257X.2014.967929
M3 - Article
VL - 30
IS - 17-18
ER -