TY - JOUR
T1 - Sharenting in an evolving digital world: Increasing online connection and consumer vulnerability
AU - Ong, L. Lin
AU - Aynne Cook, Laurel
AU - Fox, Alexa
AU - Bessant, Claire
AU - Gan, Pingping
AU - Grubbs Hoy, Mariea
AU - Nottingham, Emma
AU - Pereira, Beatriz
AU - Barell Steinberg, Stacey
N1 - Publisher Copyright:
© 2022 American Council on Consumer Interests.
PY - 2022/6/19
Y1 - 2022/6/19
N2 - Sharenting (using social media to share content about one's child) is a progressively common phenomenon enabled by society's increased connection to digital technology. Although it can encourage positive connections to others, it also creates concerns related to children's privacy and well-being. In this paper, we establish boundaries and terminology related to sharenting in an evolving digital world. We conceptualize a modern sharenting ecosystem involving key stakeholders (parents, children, community, commercial institutions, and policymakers), by applying consumer vulnerability theory to explore the increased online connection that occurs as work, school, and socialization become increasingly more virtual. Next, we expand the characterization of sharenting by introducing a spectrum of sharenting awareness that categorizes three types of sharenting (active, passive, and invisible). Finally, we provide a research agenda for policymakers and consumer welfare researchers.
AB - Sharenting (using social media to share content about one's child) is a progressively common phenomenon enabled by society's increased connection to digital technology. Although it can encourage positive connections to others, it also creates concerns related to children's privacy and well-being. In this paper, we establish boundaries and terminology related to sharenting in an evolving digital world. We conceptualize a modern sharenting ecosystem involving key stakeholders (parents, children, community, commercial institutions, and policymakers), by applying consumer vulnerability theory to explore the increased online connection that occurs as work, school, and socialization become increasingly more virtual. Next, we expand the characterization of sharenting by introducing a spectrum of sharenting awareness that categorizes three types of sharenting (active, passive, and invisible). Finally, we provide a research agenda for policymakers and consumer welfare researchers.
KW - General Economics, Econometrics and Finance
KW - Sociology and Political Science
UR - http://www.scopus.com/inward/record.url?scp=85133335681&partnerID=8YFLogxK
UR - https://www.mendeley.com/catalogue/066c1850-508a-3418-868d-e5a0e915b875/
U2 - 10.1111/joca.12462
DO - 10.1111/joca.12462
M3 - Article
VL - 56
SP - 1106
EP - 1126
JO - Journal of Consumer Affairs
JF - Journal of Consumer Affairs
SN - 0022-0078
IS - 3
ER -