Social networking the brand - An exploration of the drivers of attitude and brand image in the South African Beer Market

Justin Beneke, Blampied, Miszczak, Parker

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	362-389
Journal	Journal of Food Products Marketing
Volume	20
Issue number	4
DOIs	https://doi.org/10.1080/10454446.2013.807402
Publication status	Published - 2014

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title = "Social networking the brand - An exploration of the drivers of attitude and brand image in the South African Beer Market",

author = "Justin Beneke and Blampied and Miszczak and Parker",

year = "2014",

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AU - Beneke, Justin

AU - Blampied,

AU - Miszczak,

AU - Parker,

PY - 2014

Y1 - 2014

U2 - 10.1080/10454446.2013.807402

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