The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Justin Beneke, Carter

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	22-35
Journal	Journal of Retailing and Consumer Services
Volume	25
Issue number	4
DOIs	https://doi.org/10.1016/j.jretconser.2015.03.002
Publication status	Published - 7 Apr 2015

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title = "The development of a consumer value proposition of private label brands and the application thereof in a South African retail context",

author = "Justin Beneke and Carter",

year = "2015",

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T1 - The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

AU - Beneke, Justin

AU - Carter,

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DO - 10.1016/j.jretconser.2015.03.002

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