The might of the brand: A comparative analysis of brand prevalence in an emerging market setting

Justin Beneke, Trappler

Research output: Contribution to journal › Article › peer-review

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@article{62b3fd899f4d40c3963d189c70bbd076,

title = "The might of the brand: A comparative analysis of brand prevalence in an emerging market setting",

author = "Justin Beneke and Trappler",

year = "2015",

month = feb,

day = "2",

doi = "10.1108/BFJ-06-2014-0192",

language = "English",

volume = "117",

pages = "485--505",

journal = "British Food Journal",

issn = "0007-070X",

publisher = "Emerald Group Publishing Ltd.",

number = "2",

}