The role of package colour in influencing purchase intent of bottled water: Implications for SMEs and entrepreneurs

Justin Beneke, Mathews, Munthree, Pillay

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	165-192
Journal	Journal of Research in Marketing and Entrepreneurship
Volume	17
Issue number	2
DOIs	https://doi.org/10.1108/JRME-05-2015-0030
Publication status	Published - 19 Oct 2015

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title = "The role of package colour in influencing purchase intent of bottled water: Implications for SMEs and entrepreneurs",

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AU - Mathews,

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AU - Pillay,

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