WBS - Marketing, Event Management & Project Management

Research Output

Filter
Paper published in a conference proceedings
2019

Data Science in the Business Environment: Skills Analytics for Curriculum Development

Lu, J., 1 Feb 2019, Machine Learning, Optimization, and Data Science - 4th International Conference, LOD 2018, Revised Selected Papers. Nicosia, G., Giuffrida, G., Nicosia, G., Pardalos, P., Sciacca, V. & Umeton, R. (eds.). Switzerland, Vol. LNCS 11331. p. 116-128 13 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 11331 LNCS).

Research output: Chapter in Book/Report/Conference proceedingPaper published in a conference proceedings

Open Access
File
2018

A data-driven framework for business analytics in the context of big data

Lu, J., 1 Sep 2018, New Trends in Databases and Information Systems - ADBIS 2018 Short Papers and Workshops, AI*QA, BIGPMED, CSACDB, M2U, BigDataMAPS, ISTREND, 2018, Proceedings: Current Trends in contemporary Information Systems and their Architectures workshop. Benczúr, A., Thalheim, B., Horváth, T., Chiusano, S., Cerquitelli, T., Sidló, C. & Revesz, P. Z. (eds.). Switzerland, Vol. 909. p. 339-351 13 p. (Communications in Computer and Information Science; vol. 909).

Research output: Chapter in Book/Report/Conference proceedingPaper published in a conference proceedings

Open Access
File
1 Downloads (Pure)

Colour word associations: University Undergraduate prospectus as a case study

Bonnardel, V., Amos, N., Seraphin, H. & Cheung, V., 2018, AIC 2018, Colour & Human Comfort. Lisbon, Portugal, Vol. 107. p. 1-6 5 p. (AIC Proceedings).

Research output: Chapter in Book/Report/Conference proceedingPaper published in a conference proceedings

Shrek, Saunders and the Onion Myth: Using Myths, Metaphors and Storytelling

Sinha, T., Clarke, S. & Farquharson, L., 12 Jul 2018, Proceedings of the 17th European Conference on Research Methodology for Business and Management Studies. Demartini, P. & Marchiori, M. (eds.). p. 366 371 p.

Research output: Chapter in Book/Report/Conference proceedingPaper published in a conference proceedings

The Two Faces of ‘ethical labels’

Lee, M., 2018, Change between complexity and simplicity. p. 645-665 20 p.

Research output: Chapter in Book/Report/Conference proceedingPaper published in a conference proceedings

Open Access
2016

Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping

Marriott, H. & Williams, M., 23 Aug 2016, Social Media: The Good, the Bad, and the Ugly.

Research output: Chapter in Book/Report/Conference proceedingPaper published in a conference proceedings

2015

Bridging the Gap: Collaborative Working Amongst Undergraduates, Academics, Practitioners and Research Councils

Hewlett, D. & Harding, L., 2015, Proceedings of the Ninth International Technology, Education and Development Conference. p. 2978-2986 19 p.

Research output: Chapter in Book/Report/Conference proceedingPaper published in a conference proceedings